rutgers university-camden

Rutgers University–Camden stands as one of three regional campuses within the Rutgers University system, a prominent public land-grant research institution comprising four campuses across New Jersey. Collaborating closely with the Office of the Vice Chancellor, the creation of their Spring 2022 magazine was spearheaded alongside a transformative digital brand identity campaign. This comprehensive digital initiative featured bespoke infographics delving into various facets of the university's offerings and achievements.

Creative Team: Soonduk Krebs, art director | Maura O’Malley, graphic designer

Scope: magazine development | infographic development | branding | print production

This involved developing an innovative marketing and communications strategy aimed at magnifying and enhancing the university's vision. Through engaging infographics, the top five strategic initiatives of MarCom were spotlighted, including the successful launch of their new website, the introduction of a digital magazine, and the implementation of a compelling brand identity campaign.