DOWNTOWN LINK

Downtown Link, a project by SEPTA (Southeastern Pennsylvania Transportation Authority), aims to enhance Philadelphias Center City Concourse. An identity, wayfinding, directional signage, and maps were developed for the concourse, facilitating seamless navigation for pedestrians through Philadelphia’s underground corridors.

Creative Team: Soonduk Krebs, art director

Scope: logo development | signage | content strategy | branding | print-file production